Strategy for British American Tobacco Essay Example | Topics and Well Written Essays - 2000 words

Strategy for British American Tobacco - Essay Example This paper illustrates that the level of productivity of British American Tobacco is supported by the fact that it is the leading tobacco producer in about sixty of the one hundred and eighty markets within which it operates. In as much as it functions in different nations, some of its brands like Dunhill, Pall Mall, and Kent appeal to consumers throughout the world. Being a structured multinational as it is, BAT currently derives its strategy from its organizational vision. Its current strategy revolves around delivering growth today and at the same time, laying a foundation that is suitable for future investments. Similarly, the current BAT strategy aims at exploring its wings and grasping new opportunities within and outside the tobacco industry. The exceptional growth that BAT has exhibited since its establishment in 1902 to date has majorly been funded by productivity and delivered by its winning and thriving workforce, which is well-appointed to handle all the emerging market i ssues responsibly. This report sheds light on some of the relative merits that BAT would register, in case it opted to embrace an alternative organizational strategy. The evaluation of strategies is of great significance to any business majorly because it provides an opportunity for the management and all the parties involved in a project to gauge both the efficacy and the inefficiency of its plans as an organization. In like manner, it is far-reaching because it enables the organization understands the dynamism demonstrated by the extent to which socio-economic, political as well as technological issues affect the market. The suitability of a strategy refers to a theory that helps to provide reassurance on whether a specific strategy is ideal in finding a solution to a given business issue. Suitability looks into a how fit a strategy may be as well as whether it provides prospects that an organization may exploit with the aim of enhancing productivity.

Personal Writing: The Day Of Surprise :: essays research papers

Personal Writing: The Day of Surprise   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"That's so cool!† I exclaimed. In my hand was a Valentines Day card which folded to make a spaceship. I was in a Hallmark card shop with my father, looking at cards for the upcoming holiday.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"If I got you that card now, then it wouldn't be a surprise later,† my father logically stated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"But it's neat! See, it folds into a spaceship.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I'll get it for you but... just act surprised for your mother when you open the card.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Okay dad,† I answered as we walked up to the counter. My father paid for the card and we left the store.   Ã‚  Ã‚  Ã‚  Ã‚  It was a week before Valentines Day in 1987. I was nine years old and intensely anxious. Expectation for February 14 had overcome every other thought I previously had. It might seem funny to some that I held that one day with such great esteem, but to me it was unlike any other holiday. On Valentines Day I felt loved by everyone. On that day, I would obtain the card that I had picked out from my father. Classmates would give everyone Valentine cards. Some extremely generous kids would even attach candy to the cards. It didn't matter if you hated each other, on Valentines Day everyone put aside their differences and even presented cards to the children nobody liked. That one day of love seemed to unify the worst of foes through love and forgiveness. I could hardly wait for that day to come.   Ã‚  Ã‚  Ã‚  Ã‚  As the night before Valentines Day had rolled around, anticipation had escalated to an all time peak. Nevertheless, it was all set aside as my parents once again started to fight. My brother and I were sent to the car in the garage so that we would not witness them fighting. We knew the routine. I was scared and I could still hear angry voices dueling back and forth. My brother was a senior in high school and even he seemed frightened when they fought. Although he tried to hide his fear, I knew he was afraid when my father would go on a rampage. An hour passed by and my brother and I decided to go back inside.   Ã‚  Ã‚  Ã‚  Ã‚  The house was still. A pin could have dropped and we would of heard it. My father had gone to lay down in his bed. This action was suggested by the marriage counselor that my parents had been visiting. Whenever my father got angry, he was supposed to rest until he calmed down. The problem was that he

The Marketing of the PlayStation

The PlayStation consoles produced by SCEI built a good reputation among the community of gamers: 3% of PS3 users experienced technical problems, while 42% did with the Xbox. Only 9% say they want to change their PS3 for an Xbox 360. 90% of the PS3 users voted having a satisfactory experience compared to 66% for the Xbox 360 users. % of the PS3 users have problems with the reliability of the console compared to 20% of the Xbox 360 users. These surveys have been made by vgchartz, gamespot and psu. All these strengths allowed SCEI to be placed in the stars in the BCG matrix.Weaknesses But SCEI has also few weaknesses from its internal environment: They don't market a lot to children and prefer to aim a mature public. They lose many potential customers who would turn to the Nintendo company that always targeted an immature public: the parents choose a Wii console for their children because they are afraid that the PS3's violent games will have bad effects on their ids according to Halocr ossing. Products from SCEI are also considered as expensive due to the high technology involved in their consoles: The PS3 was sold $599 at its launch compared to $399 for the Xbox 360 and $299 for the Wii.This high price made the buyers hesitate according to vgsales. SCEI has opportunities from its external environment: The culture in the U. S. for the violence increases every years: gun crime goes up by 89% in a decade according to the Dailymail. The violent american movies motivate the population to act in the same way. The video games allow these people to fulfill heir wish for destruction and violence by giving them a virtual control. The PlayStations always targeted that population and have the reputation to welcome violent games.The population's trend to seek for a highest display definition for their home cinema contributes to the success of the Blu Ray technology from SCEI: The PS3 is the only console equipped with a Blu Ray player so consumer may want to choose the PS3 ove r the other consoles so that they can play games and watch high quality videos from the same device. The HD dvd technology competed with the Blu ray one but failed because it was inferior according to the Inquirer. But SCEI has also threats from its external environment: The threats come essentially from the hard competition with the Nintendo and Microsoft companies.Nintendo seduces the children that SCEI doesn't. Microsoft targets the same segment than SCEI. Microsoft is the main competitor of SCEI. Anti-violence movements in U. S. criticize the violent video games and force the government to impose restrictions like age ratings from the Motion Picture Association of America. The violent video games have been accused to be the cause of the increasing violence in U. S. according to the Christian Science Monitor. 3. Market segment and positioning a. Segment SCEI targets gamers who like violence and complexity.

The Horror Of The 1920 S - 1218 Words

One of the bestselling books out of the 1920’s is All Quite on the Western Front. It gives us a look at how brutal and horrifying the war was in that period of time. Describing two stories, the book the precisely chronicles the thoughts of a soldier in World War I (WWI) while simultaneously describing the horrors of all wars. It does not try to make any of its chapters seem unrealistic to the audience for example, each account is not only a separate experience, but a new representation of the fighting. Like all other books, it tells the depth and how it took a great toll on how the world perceived the war. Before, everyone had this romantic theme almost on how the war had such great love stories and its semi-horrifying experiences that had brought them back together. This book has the horrifying tragedies on how a soldier’s life really was in the 20’s. How it took the soldiers emotional and psychical being to a whole new level. The war is seen through the eyes o f Paul Baumer (the main character). His mindset is more superior than his comrades’, but to take on a godly role that he takes to serve as the connections between WWI and all past and future disorders. He represents all man and through him the reader comes to see such human struggle. The story begins before enlistment; the soldiers are stuffed with beef, beans, and happiness. The mens’ futures were certain to be good as they feel satisfied and at peace; each man had shelter and a mess tin full for the evening. AfterShow MoreRelatedAnalysis Of The Movie 1920 American Film 1318 Words   |  6 Pages1920’s American Film During the 1920s, American Film was at the peak of its glory. 1920s Film was the biggest form of entertainment and a weekly pastime for millions of Americans, regardless of race and social background. Silent films continued to improve and innovate the film industry. Hollywood established themselves as an American force and produced hundreds of silent films. Also, Hollywood became the birthplace of â€Å"movie stars† such as Janet Gaynor, Rudolph Valentino, and Charlie Chaplin. MovieRead MoreThe Evolution of Horror Films Essay1595 Words   |  7 Pagesterror are all just a few things to expect when watching a modern day horror film. What is horror? Horror can be defined as an intense feeling of fear, shock, or disgust. (Wilson) The description of horror is not very pleasant, but for some reason horror films are extremely popular. Why is this so? People are addicted to the synthetic feeling of being terrified. 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Horror movies are so popular because the audience can get the adrenaline rush of being scared without actually putting themselves in danger, and also the audience ultimately get a rush of relief at the end of the film when the killer is killed. This is the same reason why people go onRead MoreEssay on Ray Bradbury1243 Words   |  5 PagesBradbury was born on August 22, 1920, in a small town of Waukegan, Illinois. His parents were Leonard Spaulding and Esther Moberg Bradbury. His mother, Esther Moberg loved films, she gave her son the middle name Douglas because of Douglas Fairbanks, and she passed her love of films to her son. quot;My mother took me to see everything.....quot; Bradbury explains, quot;Im a child of motion pictures.quot; Prophetically, the first film he saw, at the age of three, was the horror classic quot;The HunchbackRead MoreThe Harlem Renaissance And Marcus Garvey s Universal Negro Improvement Association ( Unia )854 Words   |  4 PagesThe 1920’s were a time of change for African Americans. They were beginning to retain a sense of pride in their background and culture, were becoming more independent socially and economically, and were becoming more militant. Part of this was because of the Great Migration, in which a proliferation of African Americans moved from the Southern states to the Northern states, and the excessive levels of racism and prejudice they faced during the process. 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