Primark Analysis - 1496 Words

ï ¿ ¼ INTRODUCTION Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main ones are: Atmosphere — womenswear/footwear Active - meanswear Backswings - womens and mens†¦show more content†¦Psycho-graphic segmentation: Social class: Low socioeconomic class, they have low disposable money. Lifestyles: Students or working poeple Personality type: Low fashion oriented, they dont care about what others think of their way of dressing. Spending attitude: Usually they dont have a lot of money to spend so they usually are careful about on what they spend it on. MOSAIC According to the UK’s mosaic classification I would say Primark consumers belong to the groups: Group H: New Homemakers New Homemakers live in homes which are likely to have been built only in the last five years. These homes can take a variety of forms: small well appointed flats in new brown field inner city locations suitable for young, single people, many of whom rent from private landlords; small starter homes designed for people on average incomes; mixes of flats and houses in larger new developments where local councils have required developers to include some affordable housing alongside more luxurious homes. Learning how to use financial products, surviving on a budget and managing debts are concerns for many in this group. It is a market for which many suppliers can productively convert to direct debit as a means of payment and for email as a means of billing. Group K: Upper Floor Living Upper Floor Living people are on limited incomes and rent small flatsShow MoreRelatedPest Analysis of Primark Stores Ltd2438 Words   |  10 PagesOrganisations And Environment PEST Analysis On Primark Stores Ltd Contents Introduction 1 Economic Factors 1-2 Technological Factors 2-3 Social Factors 3-4 Political FactorsRead MoreFinancial Analysis of Primark2857 Words   |  12 Pages4 Percentage changes and Index number 5 Industry sectors and competitors analysis 6 Financial strengths and weaknesses of Primark 8 Where Primark would be ranked financial within its sector on the LSE 9 Forecast Primark’s 2011 post tax profits 10 Techniques (ratio analysis) evaluation 12 Corporate governance recommendations 13 Conclusion 16 Appendix 17 References 31 Background At present, the Primark Ltd has 162 stores located in the UK, Spain and Ireland. 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